The team at VIA
Alicia is driven by one core belief:
Your hard-earned money should stay with you and your family — not disappear into the rising cost of healthcare.
Licensed in 30 states, Alicia specializes in helping clients secure coverage that truly protects them when something happens — not insurance you carry just to say you "have it.”
She believes health insurance should be intentional, strategic, and built to show up when you need it most.
A Personal Approach to Health & Coverage
Originally from Seattle, Washington, Alicia attended the University of Washington (Go Huskies!). After college, she relocated to Houston, Texas, where she now lives with her family.
Alicia and her husband, Columbus, are self-described “health freaks” who live an active lifestyle. They train together six days a week, enjoying weight lifting, hiking, cycling, and staying strong — mentally and physically. While Alicia is deeply health-conscious, she understands one critical truth:
Everyone is healthy… until they’re not.
That perspective shapes everything she does at Via Insurance Group — ensuring clients have coverage that’s there when life happens.
Let’s Build Coverage That Makes Sense
Whether you’re self-employed, protecting your family, or running a small business, Alicia is here to help you navigate your options with clarity and confidence.
Meet Ashley Rose
Ashley Rose is an Advisor at Via Insurance Group who is deeply passionate about helping individuals, families, and business owners feel confident about their healthcare coverage. Known for her genuine kindness and approachable nature, Ashley believes that everyone deserves access to quality, affordable insurance—and a guide who truly listens.
With a background in client advocacy and wellness-focused consulting, Ashley entered the industry after seeing firsthand how confusing and overwhelming health insurance decisions can be. She made it her mission to simplify the process, educate clients, and make sure they have plans that truly fit their needs and lifestyle.
Ashley loves being part of Alicia’s team and finds purpose in supporting both Alicia and their clients through every step of the process. Together, they strive to deliver an exceptional, personalized experience rooted in care, efficiency, and trust.
Ashley is passionate about building long-term relationships and is known for her attention to detail, transparency, and heartfelt commitment to those she serves. Whether she’s helping someone lower their monthly premium, find better benefits, or navigate a major life change, her goal is always the same: to make sure every client feels supported, informed, and protected.
When she’s not assisting clients, Ashley enjoys spending time with family, staying active, and giving back to her community. Her heart for service and passion for people shine through in everything she does.
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